Our first nominee for the “Best COVID-related Creative” award goes to Canadian discount grocery chain No Frills for this PSA/music video by the all-Toronto team of VFX shop The Vanity, audio collective SNDWRx, and agency John St.
Not only is the work fast and infectious (sorry), the company is donating $1 to the President’s Choice Children’s Charity
(to a maximum of $50,000) for every view or stream.
Client: Loblaw Companies Limited
Agency: John St, Toronto
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Assoc Creative Director: Robbie Percy, Caroline Friesen
Executive Producer: Brittani Wilcox
Designer: Hannah Lee
Photography Producer: Andrew LaGrave
VFX/post: The Vanity
VFX Artists: Sean Cochrane, Naveen Srivastava, Andrew Farlow, Kaelem Cahill
Executive Producer: Stephanie Pennington
Producer: Katie Methot
Photographer: James Michael Chiang
Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design, Mixing Engineer: Didier Tovel
Additional Sound Design: Alex Gluch
Executive Producer: Alison Lawee