From the release:
Imaginary Forces (IF) is excited to share some good news, Creative Director Izik Roitman is joining their ranks. Roitman is eager to bring his technical eye to a studio that greatly values creative possibilities.
With many years of experience in building heavy CGI pipelines, Roitman fills a unique space on IF’s Director Roster, one that the studio wants to put its weight behind. According to Peter Frankfurt, Co-Founder & Executive Creative Director, “as our pipelines evolve over the foreseeable future and as our team continues to operate remotely, adding a savvy creative leader who is looking for new ways to conceptualize work, it’s a great fit.”
“Roitman, a native of Tel Aviv, spent his early career in Israel as a Flame artist, quickly progressing to directing, integrating, and dreaming up high-end visual effects. After moving to the States and becoming a Creative Director, Roitman had a tenure at Superfad and Mirada Studios. During that time he was behind many iconic spots: from Katy Perry music videos, Superbowl campaigns, to a high publicized iPhone launches.
“According to Roitman, he’s most looking forward “to bringing his CG and heavy production background to the creative opportunities” that in his mind exist only at a studio like Imaginary Forces. “So many places have become so specialized, and Imaginary Forces, they are still looking at projects for their creative opportunity, combining that freedom with my background, it’s exciting.”
Roitman has been freelancing at IF for 8 months now, directing an effervescent throw for the Pepsi Superbowl LIV halftime show, a VFX heavy teaser for Apple TV+, and a new anthem for Epix broadcast network. His wide-ranging body of work shares the common DNA of visual intelligence, innovation, elegant movement, and clear meanings expressed – beautifully.
