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Nike’s Manic Quest for “Qiang Diao”

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Riff Raff director Finn Keenan, the VFX crew at MPC Shanghai, and actor Liu Xue Tao keep the comedy coming for the full duration of this frenzied two and a half minute epic for Nike thru the Shanghai office of Wieden+Kennedy.

“Qiang Diao is Mandarin for confidence, swagger or flair. It’s an attitude and spirit that’s commonplace in Shanghai. Many people want it, but only a few have it.”
 
NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

NIKE - QIANG DIAO - DIRECTORS CUT | STASH MAGAZINE

Wieden+Kennedy Shanghai
ECD: Ian Toombs, Vivian Yong
CDS: Matt Skibiak, Jeff Fang
Senior Copywriter: Matt Meszaros
AD: Josh King
EP: Bernice Wong
Senior producer: Raymond Lau

Production: Riff Raff Films
Director: Finn Keenan
EP: Natalie Arnett
Producer: Francois Larpin
DOP: Arnau Valls Coloner

Post: MPC Shanghai
VFX Super: Barry Greaves
3D Lead: Christian Kalata
Producer: Chris Li
Colorist: Mark Gethin

Music: We Are Walker
Sound design: Big Knows Music
Sound design/mix: Charles Monnet
Audio producer: Arthur Monnet

Edit: Work Editorial
Editor: Jono Griffiths
 
 
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