Lobo’s latest work for American yogurt maker Chobani is a warm and earthy 2D film leveraging the brand identity of hand-drawn illustrations to create “a peaceful journey that shows how giving is the first step towards collective well-being.”
From Lobo: “Chobani is a brand conscious of its impact on society and the environment. To let the public know where the brand is coming from and where it is headed in this regard, the company released a report on its impact and commissioned Lobo as its partner for a film that offers a poetic look as opposed to the data and numbers.
Client: Chobani
Agency: Chobani Creative
Production: Lobo
Direction: Paula Santos, Fábio Acorsi’s Matthew
Executive producer: Luis Ribeiro
LOBO Service: Carol Duarte
Post Coordination: Clara Morelli, Rosangela Gomes
Animation Coordination: Anderson Omori, Fabio Acorsi
Finishing: Karen de Moura, Priscila Benatti
Illustration: William Santiago, Arthur Duarte
Storyboard: Bruno H. Costa
Animatic: Fabio Acorsi
2D animation: Anderson Omori, Chang Tong, Paulo Passaro
Cleanup: Michel Venus, Francisco de Assis, Bruno Curcino, Bruno H. Costa
Composition Leads: Stephen Santos, Francisco Beraldo
Motion: André Finhana, Bruno Ronzani, Stephen Santos, Fabio Acorsi, Francisco Beraldo, Julia Goes Sampaio, Ricardo Filomeno
