In his third video for UK band The 1975, Partizan director Warren Fu channels a new kind of music apocalypse by packaging the boys inside an LED cube of raging media designed by the band’s creative director Ben Ditto.
Warren Fu: “Culture has been missing music that defies the status quo, so I was excited to hear that the band wanted to shake things up with their next video.
“‘People’ is sort of a snapshot of the current state of our world: social media addiction, misinformation, consumption, environmental waste, binge-watching, surveillance capitalism, apathy vs activism, all trapped in a box of relentless media.
“The elements fell into place to create the perfect storm. Ben Ditto, [the band’s creative director], was responsible for the vile and subversive graphics that give the lyrics context. Matty Healy is one of those rare, once-in-a-generation performers that can pull off this Molotov cocktail of rage and cheeky swagger.
“My job was to make sure the camera, the movement, and pacing all matched that explosive urgency. It felt like a return to the raw aggression of the 70s and 90s rock, but with modern technology.”
Label: Dirty Hit
Production: Partizan
Director: Warren Fu
Producer: Mayling Wong
EP: Jenny Beckett
DOP: Rob Witt
Content design: Ben Freeman
Production designer: Mark Rooney
Stylist: Patricia Villirillo
Digital artist: Jon Emmony
CG assistant: Ryan Vautier
LED cube set: Mark Rooney & Paul Gilzene
Edit: Cabin Edit
Editor: Taylor Walsh
Grade: Carbon
Colorist: Aubrey Woodiwiss
