Mixing CG and cel animation, ECD Jonathan Notaro and the Brand New School crew draw inspiration from lacrosse’s Native American origins for this dynamic promo for Nike’s Huarache V Creator cleats.
“Our ancestors tell us a story that a game of Lacrosse was played for the Creator, between the grounded and the winged animals. Each animal brought something special to the game. The bear for its strength. The deer for its agility. The wolf for its predatory nature. And the eagle for its speed.”
Executive Creative Director: Jonathan Notaro
Managing Partner: Devin Brook
Head of Production: Julie Shevach
Art Director: Andres Rivera
Designers: Kyle Fewell, Justin Harder, Kris Wong, Andres Rivera
CG Supervisor: Russ Wootton
Animators: Jeff Bryson, Olle Engstrom, Peter Harp, Vivian Kim, Sean Lattrell, JaeWoo Park, Joey Park
Cel Animators: Will Pittas, Jeff Bryson
Concept Artist: Will Rosado
Storyboard Artist: Hugh Keenan