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Skol Beats “Drink Right, You F*** Right”

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Wieden+Kennedy, Brazil’s new responsible drinking campaign for Skol uses animation to hit hard-partying types with a harder fact – binge drinking and alcohol abuse in general leads to underwhelming sexual performance.

Watch the case study to see the full scope of the campaign:


 
 
Skol Beats DRINK RIGHT F*** RIGHT animation | STASH MAGAZINE

Skol Beats DRINK RIGHT F*** RIGHT animation | STASH MAGAZINE

Skol Beats DRINK RIGHT F*** RIGHT animation | STASH MAGAZINE

Skol Beats DRINK RIGHT F*** RIGHT animation | STASH MAGAZINE

Skol Beats DRINK RIGHT F*** RIGHT animation | STASH MAGAZINE

Client: Skol

Agency: Wieden+Kennedy, Brazil
Executive Creative Directors: Eduardo Lima e Renato Simões
Creative Director: Bruno Oppido
Creative: Lucas Succi, Lucas Saicali, Ana Blanes, Ana Luisa Clé, Matheus Sanches
Producer: Regiani Petinelli, Fernanda Moura
Digital Producer: Maurírico Yamaschita, Ricardo Barbin
 
 
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