Wieden+Kennedy, Brazil’s new responsible drinking campaign for Skol uses animation to hit hard-partying types with a harder fact – binge drinking and alcohol abuse in general leads to underwhelming sexual performance.
Watch the case study to see the full scope of the campaign:
Client: Skol
Agency: Wieden+Kennedy, Brazil
Executive Creative Directors: Eduardo Lima e Renato Simões
Creative Director: Bruno Oppido
Creative: Lucas Succi, Lucas Saicali, Ana Blanes, Ana Luisa Clé, Matheus Sanches
Producer: Regiani Petinelli, Fernanda Moura
Digital Producer: Maurírico Yamaschita, Ricardo Barbin