Entertainment and clarity merge perfectly in this vibrant and upbeat :30 from Buck’s Sydney studio introducing the Halo ring for Bankwest which allows you to fist-bump the payment terminal to complete your transaction.
Ewan Mitchell, team leader at ad agency Union: “We needed to ensure the creative balanced factual content with a sense of fun and simplicity – animation was the obvious choice to help us tell Bankwest’s story in an uncomplicated and convincing way.”
Agency: Union
Chief Creative Officer: Paul Nagy
Executive Creative Directors: Derek Green & Rob Martin Murphy
Associate Creative Director: Andrew Hankin
Senior Creative Director: Andy Cooke
Senior Art Director: Paris Giannakis
Copywriter: Chris Johnson
Producers: Samantha Daley & Lauren Billingham
Production: Hogarth & The Brand Agency
Animation: Buck
