Stripped down but riveting new video for “Glow” from LA garage-tronic duo LUC (aka vocalist/songwriter Kari Kimmel and producer/musician/songwriter Joe Corcoran) directed by Vincenzo Lodidiani at Dress Code.
Dress Code director and partner Dan Covert: “We loved how rhythmic and striking the music was. But the repetition was both a blessing and a curse because Vincenzo had to challenge himself with how to sustain visual interest throughout a song that repeats itself a lot.
“We worked on this on and off since October of last year. That extended timeline really helped us because we could work for a few weeks, then take a break and come back to it with fresh eyes.”
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Client: LUC
Production: Dress Code
Director: Vincenzo Lodigiani
Executive Creative Director: Dan Covert
Executive Producer: Brad Edelstein
Head of Production: Tara Rose Stromberg
Design: Elena Chudoba, Vincenzo Lodigiani
Animation: Erika Bernetich, Elaine Lee, Vincenzo Lodigiani, Rasmus Löwenbrååt
Image may be NSFW.
Clik here to view.