The first video for the Gorillaz’ new album The Now Now positions the band’s lead singer 2-D as the least strange character on Venice Beach in a kinetic and campy mix of cel animation and live action.
From Blinkink: “We teamed director Jamie Hewlett up with co-directors Tim McCourt and Max Taylor from The Line and [live action director] Evan Silver from Ruffian, to create this sun-kissed live-action/animation combo.
“We follow Gorillaz lead singer 2-D as he roller-skates down Venice Beach (bought to life through The Line’s signature stunning 2D animation), encountering the highs and lows of LA life along the way, including a star cameo from Jack Black.”
Client: Warner Music and Eleven Management
Directors: Tim McCourt, Max Taylor, Jamie Hewlett
Animation: The Line
Live action: Ruffian
