Director Paulo Garcia and São Paulo animation house Zombie target your heartstrings in this animated story of the challenges faced by a child and her family while fighting cancer “showing there’s no better treatment than love.”
Produced for broadcast thru WMcCann in Brazil, the spot announces the renaming of Hospital do Câncer de Barretos to Hospital of Love.
Client: Hospital de Amor
Agency: WMcCann, São Paulo
Chief Creative Officers: Hugo Rodrigues, André Marques
Creative Directors: Eiji Kozaka, Marcelo Conde
Creatives: Gustavo Cavinato, Francisco Oliveira, Eiji Kozaka, Marcelo Conde, Ian Hartz
Production: Zombie Studio
Film Director: Paulo Garcia
Client Service: Victoria Scaff, Leticia Baptista
Sound: Loud
