Penguin teases their audiobook of physicist Carlo Rovelli’s novel “The Order of Time,” as read by Benedict Cumberbatch, with an elegant 60-second promo co-directed by the Berlin duo of animator Sam Aldridge and designer Joseph Botcherby.
“From Boltzmann to quantum theory, from Einstein to loop quantum gravity, our understanding of time has been undergoing radical transformations.
“Time flows at a different speed in different places, the past and the future differ far less than we might think, and the very notion of the present evaporates in the vast universe.”
Art Direction: Sam Aldridge, Joseph Botcherby
Animation/3D: Sam Aldridge
Illustration: Joseph Botcherby
Sound Design: Giovanni Civitenga