The crew at Taipei motion graphics studio Bito hangs a manic mash up of animation styles on a track by Taiwanese rapper Shen Yito to mark the 100th anniversary of multinational industrial powerhouse Tatung.
Who knew home appliances could be this much fun?
Client:Tatung Company
Director: Bito
Creative Director:Keng-Ming Liu
Copy Director (Lyrics):Vicki Huang
Art Director:Hsi-Jen Liu
Producer: Tammy Liu
Account Manager: Naiyun Peng
Design: Hsi-Jen Liu, Yi-Hsuan Li, Chen Wu, Kyle Jhuang, Binbin Lu
3D Animation: Steve Huang, Ching-Ho Kao
2D Animation: Kyle Jhuang, Binbin Lu, Che-Chieh Chu, Chung-Yi Wu, Man-Yun Chen
Edit: Hsi-Jen Liu
Compositing: Hsi-Jen Liu, Ching-Ho Kao
Color Grading: Hsi-Jen Liu
Director of Photography: Ching-Ho Kao, Chen Wu
Gaffer : Ching-Ho Kao, Chen Wu
Craft Service:Hung-Chen Chao
Hand Models:Yi-Hsuan Li, Steve Huang, Binbin Lu, Naiyun Peng
Cat:Curry
Music & Sound Design: Only Music
Rap Artist: Shen Yi
Singer:Joy Chiang, Tammy Liu
Special Thanks:Wei-Chen Chen