Shoreditch VFX shop Time Based Arts supplied the 2D and 3D work on Nike’s new street-level three-minute epic highlighting the talents of young Londoners. Directed by Riff Raff’s Megaforce thru Wieden+Kennedy.
From Wieden+Kennedy: “There was a feeling that Nike had lost touch with the real kids of London and our campaigns didn’t talk to them in their own language anymore, so we wanted to get back on their level and create a new voice and presence in London that makes ripples around the world, allowing our consumers to see, touch, and feel the Nike brand again.”
Client: Nike
Agency: Wieden+Kennedy
Creative Directors: Mark & Paddy
Producer: Michelle Brough
Creatives: Tom Bender, Tom Corcoran
Production: Riff Raff Films
Director: Megaforce
EP: Matthew Fone
Producer: Nick Goldsmith
DoP: Nicholas Loir
Post: Time Based Arts
VFX Supervisors: Sheldon Gardner & Francois Roisin
Flame: Michael Aveling, Jamie Crofts, Thiago Dantas, Al Ford, Stephen Grasso, Matt Jackson, Adam Paterson, Ben Stonehouse, Luke Todd, Leo Weston
Nuke: Aitor Arroyo, Ralph Briscoe, Linda Cieniawska, Matt Shires, Bernardo Varela, Leandro Vazquez, Grant White
CGI: Ben Cantor, Dan Davie, Oscar Gonzalez Diez, Federico Guzzardo, Tom Hall, Dave Loh, Sam Osborne, Nigel Timms, Federico Vanone, Chris Wood
Motion Graphics: Jess Gorick, Stephen Ross
Matte Painting: Sylvie Minois
Color Grade: Simone Grattarola
Executive Producer: James Allen, Tom Johnson
Producer: Chris Aliano
Offline Edit: Joe Guest @ Final Cut
Sound: 750MPH
Sound Designer: Sam Ashwell
Music: Mr Pape
Music Supervisor: John Connon