Classic story structure and compelling execution make this knight-must-defeat-dragon-to-get-princess tale an entertaining and effective brand film for Renault’s Z.E. line of all-electric vehicles.
Commissioned thru agency Publicis Conseil, the 90-second spot was created by Wizz director Akama (Alexandre Ada) with Paris studio NKI nailing the 3D animation.
Akama: “It’s rare to work on a concept like the Renault Postman with such a strong creative potential, it’s long format, and also time to develop a real crafted look and feel.
“Creating a world in which we built up our love story and the various dog run ins was a very fruitful and rich experience.”
Client: Renault
Global Content and Media Director: Carine Gailliez
Brand Advertising Manager: Giovanni Costa
Project Manager: Sara Rosenberg
Agency: Publicis Conseil (The Loft):
Executive Creative Director: Marcelo Vergara
Creative Directors: Yves-Eric Deboey, Mathieu Degryse
Copywriter: Raphael Porcheron
Designer: Anthony “Maztrone” Thiebaux
Production: Wizz
Director: Akama
Producer: Amanda Stubbs
Post-production: NKI
CG supervisor: Wacyl Djender
Post-production director: Emilie Nicodex
Music: Love’Z at first sight
Composer: Sixième Son
Publisher: Sixième Son